Sales & Go-to-Market
Positioning, pricing, sales motion and pipeline design that turn a strong product into predictable revenue.
Knowledge Broker advises technology, software and media companies on how to sell, scale and go to market — combining three decades of commercial leadership with hands-on sales, channel and marketing strategy.
Currently engaged with a select client — open to a limited number of new conversations.
From positioning and pricing to building the teams and channels that sell — direct and through partners.
Positioning, pricing, sales motion and pipeline design that turn a strong product into predictable revenue.
Building, scaling and balancing direct teams and partner networks — the right mix of reach and control per market.
Aligning product, sales and marketing so the message, the roadmap and the market move as one.
Focused ABM and demand programmes that win, land and grow your most strategic accounts.
Interim and fractional sales leadership — senior firepower to lead or strengthen your commercial organization, fast.
Deep, fast-ramping domain knowledge in SaaS, software and media-technology vendors — strategy grounded in how the industry actually buys.
Thirty years selling and scaling technology across international markets, with particularly deep roots in software, SaaS and media-publishing vendors.
Enterprise and B2B software companies looking to sharpen their commercial engine and grow predictably.
Subscription businesses building repeatable sales motions and the channels to scale them internationally.
Content management and multichannel publishing technology — a market we know from the inside, having served leading European media and publishing groups.
Pick the engagement that fits the moment — you always work directly with a principal, not a junior team.
A board-level sounding board on sales, channel and go-to-market strategy — ongoing, on retainer.
Stepping in to lead or reinforce the commercial organization when you need senior leadership without a permanent hire.
Defined engagements: a go-to-market launch, a channel build, an ABM programme, a commercial due-diligence.
Founded in 1995, Knowledge Broker is the advisory practice of Jeroen Sonnemans. Over three decades he has led sales and go-to-market at SVP and managing-director level for international technology and media-software companies — building European organizations from the ground up and working with many of Europe's leading media and publishing groups.
That operating background is the difference: advice that comes from having carried the number, built the channel and shipped the strategy — not from a slide deck.
"One of the rare people who combine strong commercial skills with a deep understanding of technology."
Knowledge Broker B.V. is a holding company that operates four trade names — each focused, each run with the same standard of craft.
Knowledge BrokerKB Legalservice
KB GardensWhether it's a go-to-market question, a channel that needs rethinking or interim leadership — send a short message and we'll get back to you.
Via the form — we reply quickly.
Postbus 92, 3500 AB Utrecht
KvK 31043264 · Amersfoort
BTW NL8038.35.279.B.01